Wednesday, April 21, 2010

The rules about advertising erectile dysfunction products

In the good old, bad old days before television, the world was a simpler place for parents. They could more easily control the flow of information to their children and, as a result, everyone grew up more innocent. Today, it's almost impossible for parents to prevent their children from learning all about the world through the programs they watch and the adverts that appear every ten minutes. It can be quite a revelation for parents to watch some of the cartoon series offered to the young. There is a remarkably adult sensibility running through many of them, introducing some very sophisticated ideas about family relationships, life and death. But it's the ads that offer the most comprehensive window into the contemporary world, particularly those marketing the range of modern drugs. If children are watching afternoon television, they can learn about the problems of insomnia and its cure, be reassured there are cures for cancers, and have the chance to ask parents what erectile dysfunction is.

The corporations that run television exist to make a profit. Given the importance of free speech in the US, it's not for them to make judgements about the timing of adverts. That would be a form of censorship and that would never be permitted. So the pharmaceutical manufacturers hand over the money and run their ads. The sooner they establish brand awareness, the better their long-term chances of profitability. More importantly, they reinforce the message there is a drug to cure every major disease and disorder that plagues our age. If in doubt, take a pill. The government's only gesture at regulation is to empower the FDA to monitor the content of ads. The aim is to ensure the descriptions of drugs is reasonably balanced. That's why the majority of seconds in a forty-second slot is given over to a voice listing the adverse side effects that can affect those taking the drug. The images are enticing. The words can be chilling.

All this gives parents an interesting set of choices. There is no way they can prevent their children from watching tv. Trying to direct which programs they can watch is equally challenging. Indeed, denying access to some programs simply creates curiosity and invites the children to disobey. So, sooner rather than later, they can find themselves explaining what an erection is and why it might be distressing if "it" failed to function. At least the children can take away the reassurance that cialis in both forms represents a more or less guaranteed cure. The traditional form is taken as needed and has justified the nickname of the "weekend pill". Unlike the competition, the effect of this drug lasts for thirty-six hours. But there is now a once-daily version. So long as the body retains a stable level of the drug in the blood stream, the man will be able to produce an erection on demand whenever the opportunity for sex presents itself. That's why an increasing number of men around the world buy cialis and find erectile dysfunction stops being a problem. That's why this drug is now the number 1 in many of the markets around the world.


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